By Sharon Hassler—Some time ago, I was contacted by a company about building website traffic. They had a clever demo they would walk me through on their site. They asked me to do a search with a prime keyword, and, SURPRISE, a split screen appeared with Google search results on the bottom and my web page/website at the top. They’ll point out how many other sites Google is reporting for that keyword (upper right of Google screen) and that we would be ahead of millions of other sites. Then they repeated this with several more keywords.

It’s a beauty of a demo! The oh-so-passionate salesperson repeated my first name every 6th word (that keeps it personal) and offered to get me a great deal reserving those keywords, but, oh, hold on, he or she wants the best deal for you, so has to first speak with a supervisor. (Remember the last time you bought a car?) Then the supervisor got on the phone to make me a really special deal because this salesperson recommended it. (This is classic stuff! You can hear all the other salepeople talking in the background—must be a big boiler room!)

So here’s what they promised Our site would be available to 30 million opt-in people using the their special toolbar. They promised we would get at least 20,000 to 30,000 hits a month and it was only going to cost us about $1,900 PER KEYWORD to cover the next six months. Such a deal, huh? Compared to Google Adwords, it actually would be a great deal. Problem is the hits were phony baloney.

Here’s the truth: No one can promise a specific number of hits unless they have a big operation, probably in India or the Philippines, programmed to visit (hit) your site for a split second over and over everyday. So when anyone tells you they guarantee traffic, be very suspicious. One complaint about this company posted on said all the hits to his site were coming from 6 IP address, in other words, 6 offices somewhere in the world or maybe 1 office with 6 IP addresses, not 30,000 unique potential customers. So they got the hits promised but they weren’t potential customers. Get it. All the hits were fake potential customers. Fact is, you can’t fool Google and you can’t get that kind of traffic boost legitimately. You can follow the best guesses at Google’s algorithm changes and do what you can onsite and offsite but it takes TIME to build your traffic.

The “supervisor” wasn’t happy that I didn’t cough up my credit card and asked me why I took his time and his salesperson’s time if I wasn’t interested in “becoming successful and increasing my business.” I told him I always listen to new ideas about web traffic for our sites and to pass on to our site members BUT while I’m listening, I also do a Google search for the company’s name plus the word “scam” to see what shows up. The “supervisor” hung up on me! Imagine! How rude!

So if you hear from a company like this or any other company promising numbers too good to be true, enjoy the sales pitch if it’s entertaining, and then you hang up first!