Notary Marketing

What Does Your Email Signature Say About You?

By Takisha Smith— Are you closing your emails with “Regards, My Name”? Are you giving the reader more information about your business or other ways to contact you? Email signatures can be an effective addition to your marketing efforts and help brand you and your notary business across many different social platforms.

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How to Use A QR Code in Your Marketing

By Takisha Smith—What Is A QR Code? A QR Code (abbreviated for “Quick Response”) is a barcode that contains data that can be read by a smartphone’s camera using a QR reader/scanner. QR Codes can contain information about a business such as a website’s URL, contact information or even social media platforms. By scanning a…

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Marketing Notary Services in Today’s Economy

By Gerrie Pierre-Fleurimond—These days we have to use all available resources to maximize our incomes and reduce our expenses while earning our income as a Notary Public or Signing Agent. Using the Internet to reach our local market is key now and the Internet can be a great place to advertise our services since many…

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Notary Marketing Basics: Your Elevator Speech

By Laura Davis—An “elevator speech” is a concise summary of your services that you can relate to a potential customer while you are moving from floor to floor in an elevator. The length of your speech can be adjusted to 30, 60 or 90 seconds and a formal or informal tone depending on when and…

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Get Ready for Loan Signings

By Sharon Hassler—With mortgage rates still low and home values inching up, some areas of the country are seeing a renewed interest in real estate and an increase in both purchases and refinances. Are you ready for business? It may come as a crawl rather than a crush, but now’s the time to polish up…

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Email Resume by Thomas Zucchetti

thomas zucchetti notary signing agent

By Sharon Hassler—Thomas Zuchetti, a GoGetNotary.com member, is serious about his business. He’s not sitting around, bemoaning the economy and waiting for the phone to ring. Every few months I receive an impressive email “resume” from him because I’m on his business mailing list.

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Notary Tips: Do More to Earn More

By Alex Yvonnou—The loan signing business isn’t what it once was. It used to be that the majority of our work was signing refinance loans. And for many, a marketing plan consisted of having a few well placed listings. But that’s no longer the case. I’ve seen my business migrate from 90% refinance loans to…

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Increasing Local Visibility for Notaries

By Alex Yvonnou—If you’ve used Google Maps, Bing Maps, or Yahoo Maps, you’re aware that you can find businesses by entering queries directly in the search bar. Did you know that you can add your signing agent listing for free? Because these listings come up on the top of the page for search results, even…

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Additional Non-Loan Signing Ideas

By Laura Vestanen—Here’s another excerpt from Laura Vestanen’s book, Marketing Your Non-Loan Signing Services. Laura gives the types of documents that may need notarizing, contacts you should make and where to advertise. These ideas should get you thinking outside the notary-signing-agent box and thinking notary public work.

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Tips on Cold Calling for Non-Loan Signing Work

By Laura Vestanen—Phone calls don’t work. People hate telemarketers. Letters don’t work. No matter how much work you put into your mailer, the receptionist puts it in the junk mail trash can. You have to visit in person. Do not call ahead to make an appointment, just drop in unannounced. Calling ahead invites a “no.”

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