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Notary Tips: Do More to Earn More

By Alex Yvonnou—The loan signing business isn’t what it once was. It used to be that the majority of our work was signing refinance loans. And for many, a marketing plan consisted of having a few well placed listings. But that’s no longer the case. I’ve seen my business migrate from 90% refinance loans to a variety of transactions including purchases, structured settlements, field inspections, foreclosure properties, co-op conversions, general notary work, and more.

There’s still business out there but maybe not the business you were used to doing. Generally speaking, being stuck in the old mode of thinking and the old way of doing things no longer works. It’s important to be open to other opportunities and other places to market your signing services.

Passive marketing isn’t enough. If things are slow, use your available time to make calls, knock on doors, and find other places to offer your services. Also, Christmas time is a great opportunity to get in front of current, past, or potential clients. Drop by with a small treat, an enthusiastic smile, and remind them of why they should keep you in mind for the coming year.

One of the most important and obvious marketing steps, and one that surprisingly is often missed, is to actually ask for their business. Don’t be shy about it. If you’ve successfully worked for a client in the past or received a compliment about your services, don’t hesitate to ask for names of other colleagues they might have who may also use your services. Be aggressive and look for opportunities. The big loan signing boom may be over for now, but other prospects still exist. You just have to look for them.