Free Ads Can Increase Visitors to Your Page

You may wonder why you should post to other web locations if you’re already in several good directories, but think how directories work. A visitor lands on the directory’s homepage, does a search and receives a list (possibly a long list!) of notaries. Some directories offer “premium placement” if you pay premium fees ($$$!), but, even with the extra cost, there’s no guarantee you’ll be the one chosen from that list. No matter which directory you’re in, even ours, there may be instant competition in search results. If you’re serious about your business, you can invest a little time to help potential customers find you without paying additional fees. Remember, having more “needles in the Internet haystack” increases your odds of being found! Or, like many other notaries reading this article, you can remain passive and hope for the best.

Important: Do not post your email address in the ad content on these free sites. Unscrupulous companies scan them for email addresses to use in spamming.

Craigslist.com — Here’s one popular website where you can place an ad for free that can send traffic directly to your page and bypass the competition. You may find other notaries in your area advertising in Craigslist, but you probably won’t find more than one or two, if any, who have a live link to another web location. Having that link makes you look more professional and lets potential customers learn more about you. It gives you an edge. (See Part 1 of this series for tips to ensure your web page makes a great first impression.)

  1. Visit Craigslist.com and look for your city in the list on the right side.
  2. If you find your city, click on it. Or select the city nearest you.
  3. Select “post to classifieds” in the upper left corner.
  4. Select “services offered,” then “legal services.”
  5. Post title – this is the headline for your ad. Be sure to include your service in the title, notary public, mobile notary, loan signing agent, etc.
  6. Post description – this is the body of your ad. Repeat your services and add others not in the title. Include other info: your service area, days/hours available, fees, experience, bilingual, and so on. Contact info, of course, your phone and your web address. Include the complete web address, such as: http://www.GoGetNotary.com/Get/Sharon or it won’t be a live link.
  7. Enter your email address so CraigsList can confirm your ad.
  8. Decide whether you want your email
    • displayed as the reply-to,
    • anonymous and emails will be relayed to you,
    • do not show any email address.
  9. Decide if it’s okay for others to contact you about other subjects. Leave blank if you don’t want to receive solicitations from salespeople.
  10. Select “continue.”
  11. Review your ad for accuracy and enter the 5-letter verification word. Select “continue” if it’s okay or “edit” if you want to make changes.
  12. Review terms of use, and select “accept” – if you accept.
  13. Check your email. You’ll receive a confirmation. Click on the web link to confirm, then select “publish,” “edit” or “delete” depending on whether you’re ready to post or want to edit your information.

The expiration date of your ad will depend on the size of the city you’re in. Mark your calendar and rerun your ad. It will be easier and faster each time you post, and it’s worth the few minutes it takes to keep it going.

You can find lots of places to post free classified ads, such as USFreeAds.com and BackPage.com. A Google search for “free classified ads” will give you pages of websites where you can post more “needles” to help customers find you but avoid the ones that look “spammy.”. Don’t forget to ask customers how they found you so you know which efforts are working.

<< Part 1-Make the Best First Impresssion
<< Part 2-Why Your Photo Is Important
>> Part 4-How to Use “Yellow-Page” Directories
>> Part 5-Where to Include Your Website address
>> Part 6-Announce Your GGN Website”