“The Successful Notary” – 03/10 Newsletter

Spring is here and it’s time to get a fresh start on your notary business. There’s no sugar coating the state of the economy, especially the real estate sector, but hope is still alive for the reminder of 2010. For Notary Signing Agents, some bright signs around the country: Although existing-home sales nationally dropped slightly by 0.6 percent in February 2010 compared to January, the number of sales was still 7 percent higher than February of last year. Lawrence Yun, the chief economist for the National Association of Realtors blamed the wild winter storms in February for postponing some closings and preventing buyers from getting out to shop which could affect sales over the new few months. Describing the recovery as fragile, Yun still had this positive comment about home sales saying they “have been higher than year-ago levels for eight straight months and home prices are much more stable compared to the past few years.” So, it’s time to get organized and start planning for business. Get back to the basics that made you successful during the normal market before the buying frenzy took over.

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GoGetNotary Discount Code: SPRING10
Here’s a coupon code, SPRING10, to save $10 when you join or renew your web page membership. To renew, login to your account and scroll down to “Add/Renew” and enter the code above. Join here and enter the coupon code after creating your login info.

Updates to the Signing Company Directory
The Signing Company Directory has been updated and everyone listed should be current. Quite a few companies have disappeared in the last year, but I also added five signing services companies where you can sign up for free and hopefully receive some new business. Check out the directory and make sure you’ve been added to the database of every company that allows you to sign up.

Are You Linkedin?
Have you posted your profile on Linkedin yet? This is a great place to promote your notary services and network with other notaries as well as those in title, escrow, lending and settlement services. When you have your profile set up, I would be proud to be connected to you: Select Add Connections and invite me to connect by typing in this address – sharon@gogetnotary.com – in the Enter Email Addresses box. Do a search for notary groups and sign up with the ones that interest you. You can also search for other fields and join those groups, too. If you have a second stream of income, I suggest you start a different profile for that interest. You’ll probably find other people on my profile that you want “linkedin” with your profile, so look around and have fun!

Notary Marketing Basics: Business Cards and Websites
by Sharon Hassler, Founder, GoGetNotary.com
With Spring comes hope and time to start anew. Time for a new push in marketing your notary business. Have you reviewed your business cards and Internet presence lately? Here are some brief tips on your notary business cards and improving your web page and website.

The Power of One Voice
Carol Salter, Notary Public and Office Coordinator
Carol helps patients at a hospital and sometimes hospice patients, too. She has written a thoughtful reminder about the importance of speaking up to prevent fraud.

New HUD Settlement Statement
by Alex Yvonnou, Certified Notary Signing Agent
The new HUD Settlement Statement debuted January 1st. Alex offers some tips on understanding and working with this new document.

Marketing Notary Services in Today’s Economy
by Gerrie Pierre-Fleurimond, CNSA, Instructor
Times are tough so you need to stretch your advertising dollars. There are many places to market for free online, and Gerrie gives some tips on taking advantage of the Internet. Think coupons!

Notary Marketing Basics: Your Elevator Speech
by Laura Davis, Sales and Marketing Consultant
Do you have your “elevator speech” ready? Can you describe your services and why you’re better than your competitors in 90 seconds or less? Here’s a refresher on polishing this marketing tool.

Update on NSVBA
by Vikki Watanabe, Notary Signing Agent, Virtual Bankruptcy Assistant
Vikki provides info on changes and growth for this additional souce of income, the National Society of Virtual Bankruptcy Assistants. With bankruptcies on the rise, attorneys should be open to outsourcing their petition prepartion through members of this VBA organization.

As always…
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